SEO ON Page & Off Page

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

On-Page SEO Checklist

Off-Page SEO Checklist

Always start with keyword selection, research and testing
Always start with keyword research, testing and selection
Title tags
Keywords in links
Meta tags
Links from high ranking publisher sites
ALT tags
One-way inbound links (not link exchange)
H1 tags
Different keywords in your link-ads from the same site
URL structure
Gradual link building technology (no growth spikes)
Internal Linking
Relevant keywords near your inbound link
Content
Deep linking (from multiple pages to multiple pages)
Keyword density
Target a large list of keywords (5-500+)
Site maps
Link from sites with a variety of LinkRanks
Usability
Track active link-ad keywords
Track target keywords
Discontinue campaigns if ranking does not improve
Expect results in 12 months
Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)


Do not make common on-page SEO mistakes:

Do not make common off-page SEO mistakes:

Duplicate content
Duplicate keywords in link-ads
URL variants on the same pages
Site-wide links causing link growth spikes
Off-site images and content on-site
Using on-page SEOs to do specialist off-page SEO
Duplicate title tags
Placing random links without keywords near your link-ad


Do not use on-page SEO spamming tactics such as:

Do not use off-page SEO spamming tactics such as:

Hidden text
Link farms (sites with 100+ outbound links per page)
Hidden links
Using irrelevant keywords in your link-ads
Keyword repetition
Garbage links
Doorway pages
Link churning
Mirror pages
Hidden inbound links
Cloaking

If you need any help or advice, call today on +44 (0) 207 099 7002or Contact us here and ask for one of our on/off-page optimisation consultants.

Off Page Optimisation VS On Page SEO (Optimization)

Have you been investing heavily into on page optimisation (optimization) and not seen any results.

You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectation and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.
Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.

We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost most of its affect.

Is their any need for On Page Optimisation?

There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.

We disclose up to date SEO advice and tips to most off our clients at no charge.

After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimisation…

Off page optimisation or off-page SEO is basically controlling how the internet portrays your website.

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!

*One way links from their link publishing partners
Gradual link building technology
Your business partners and their link publishing resources
General internet resources: Powerful free directories, one way link brokering etc.
Online PR campaigns
News articles


Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO

Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.